Branding an event (Mindshare Huddle)

Huddle is Mindshare's flagship festival of ideas, collaboration and entrepreneurship. Every year, a new theme is chosen and briefed in to media owners and partners to pull together a 1-day event packed with conferences, keynotes and collaboration spaces. The design needs to stick to Mindshare’s brand guidelines but it must clearly communicate the chosen theme. Design process expands from designing ID, marketing pieces to large format wraps at Mindshare’s offices.

Experience design | Event ID branding | Marketing Collaterals | Large formats