To parallel Jaguar reimagining itself for the 21st Century, we decided to reimagine the car showroom for the digital age. This was my approach to the reimagining strategy. I created a set of visuals and in-situ mock-ups in order to show JLR the infinite possibilities this idea could bring with it. In collaboration with FKA twigs and other local visual artists, the Jaguar’s immersive showroom will invite the audience to step into almost unimaginable visions of the future of a brand already rooted in legend.